When Did Hourglass Makeup Get Launched
Supermodel Rosie Huntington-Whiteley has ever been obsessed with beauty, but fans really got an inside glimpse at her pilus, makeup and pare routines when she launched her own digital beauty destination, Rose Inc., in 2018. As she grew her business, Huntington-Whiteley, 32, as well developed fifty-fifty closer relationships with brands she loves, which led to her latest gig: the first-ever brand ambassador for Hourglass Cosmetics.
"It's a huge honor, considering I've been an Hourglass fan for about seven or 8 years at present," the star tells PEOPLE at the launch commemoration for Hourglass' newly-launched concealer in Los Angeles on Wed night.
Huntington-Whiteley began naturally speaking about her dear of Hourglass' products in her beauty tutorials and on Rose Inc. (she's told PEOPLE about her obsession with Hourglass' Vanish Seamless Finish Foundation Stick earlier!), so the partnership was a dream-come-true for the model.
"It'south always so special when you can align with a brand that speaks to you, what you're talking about is authentic and there's existent integrity in that location," she says.
Adds CEO and founder Carisa Janes, "She's such the embodiment of Hourglass. We thought to have our first brand ambassador to be somebody like Rosie, simply seemed like the perfect fit. She'southward timeless, she'due south attainable, she's a modern woman."
Below, Huntington-Whiteley opens up nigh working with Hourglass, designing a lipstick shade with the brand and more.
PEOPLE: How did you lot get-go find Hourglass?
Huntington-Whiteley: "My makeup artist used their products on me and I fell in dear with them and I started buying them. I started to talk almost the products in my beauty tutorials, and Hourglass reached out and last year we did small-scale projects together. Information technology'due south just been this actually natural evolution, condign the face of the brand. I recollect Carisa Janes, the founder, is simply truly one of the smartest, chicest businesswomen that I know, and I look upwardly to her so much. She's become a mentor of mine, and it's a huge award. Information technology's really exciting."
What practice you love nigh the products?
RHW: "Beginning and foremost, they perform. The formulations are so luxurious. It's really well-nigh enhancing your natural beauty, I recall when it comes to the products. It's non about some kind of out-there, crazy brand up await. It's but well-nigh looking the best that you can expect. I find all the products really like shooting fish in a barrel to use."
Yous actually worked with Hourglass to create your own lipstick shade, named You Brand Me. What was that process similar?
RHW: "I was really quite surprised I ended upwards choosing this colour, considering it'south non a color I would typically lean towards immediately. I had a whole selection to choose from, and I tried them all on for a few days and I wore them throughout my day. I put this one on, and I thought, 'Oh, hang on, this swell.' It's a actually interesting, unique terracotta nude shade. I thought it was a actually great color for kind of everyday, but also to take you out into the evening. I got a lot of compliments on it, so it was kind of a no-brainer to me. I thought information technology was a unique shade and one that should piece of work for everyone."
What are your other must-haves from the brand?
RHW: "I think if I had to recommend somebody to a production that hasn't tried the brand earlier, I would recommend the Ambient Light Powder Palette. You lot can custom build the palette if y'all get into i of the stores in New York or in Los Angeles, but if you lot order it online, it comes with three beautiful pulverisation colors. I like to remember of it as a finishing powder, merely information technology leaves your face with nigh this candlelit sort of glow. And for somebody who doesn't like to wear a lot of makeup or somebody who likes to wear a lot, it's very versatile. I use mine every single twenty-four hour period."
What start sparked your dearest of beauty?
RHW: "Makeup and beauty has been a passion of mine for equally long as I could remember. Watching my mom put on her makeup was something that I just cherished and loved. I would creep into her sleeping room and sit on the edge of her bed and watch her transform from my mother into a woman who was going to work, or a woman who was going out in the evening to meet friends. It was the confidence that it gave her that actually kind of attracted me to it."
— with reporting past Abby Stern
When Did Hourglass Makeup Get Launched,
Source: https://www.yahoo.com/entertainment/rosie-huntington-whiteley-hourglass-cosmetics-182013527.html
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